Saturday, March 13, 2010

Luxury Online goes on Air!

A few days ago, I was honoured with an invitation to present Luxury Online and speak about the evolution of luxury and fashion brands online, by France 24, the twenty-four hour French TV station (considered to be the CNN equivalent of the Francophone world, although fully produced in English and French). Aired as part of the morning Business news anchored by Douglas Herbert, the programme explored the different ways the internet is shaping consumers and their shopping habits and how luxury brands are reacting by using the digital media and all kinds of tech tools. I enjoyed speaking about the recent movement towards the live streaming of fashion shows and all the exciting initiatives on the social web, and of course the contents of the book! Click here to watch a video extract of the show.

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