Friday, June 24, 2011

Miim the Fashion Robot is Back to Paris!

Some of you may remember a post I made in November 2009 where I mentioned my “friend” Miim, the Japanese human-like robot, created by AIST Japan. As one of the most advanced Humanoid Robots around and the world’s first fashion robot, Miim not only talks, walks, claps, waves, smiles, frowns, sings, exercises and even dee jays, she can also hold her own in a press conference! I first came across Miim after she just made one of her first appearances in Japan, and was catapulted into the world of possibilities that she could bring to a fashion or luxury brand in both creativity and business. I imagined a world of luxury retail where Miim and her “sisters” could animate stores through product displays and entertainment and infuse life into store windows through interactive exchanges with pedestrians. I imagined Miim on the runway as a model and entertainer, bringing a new dimension to the defile. I even imagined Miim in the design studio as the “perfect” model, doing everything from fitting to tidying and assisting. The beauty of Miim is that she can do anything you want, because she is a moving computer. You only need to program her!

One of Miim’s creators honoured our invitation to speak at last year’s Club e-Luxe International Summit held on 4th June 2010 at the Ritz Hotel Paris, where we saw even more of the seemingly endless possibilities of how this human-like robot could bring freshness and excitement to a luxury brand. My eyes nearly popped out after that presentation.

Today, Miim is back to Paris and this time she is dancing her way through town! You can view her at the Japan Creative Café stand at the ongoing “Futur en Seine” innovation festival until Sunday 26th June. She has two dancing sessions per day between 10am and 6pm and I assure you that you won’t be the same after this experience! Rendez-vous at : Le Cent Quatre, 104 rue d'Aubervilliers / 5 rue Curial, 75019 Paris.

Enjoy, while keeping an eye out for the Synopsis of the latest Club e-Luxe Summit held last Tuesday 31st May at the Ritz Hotel Paris.

Tuesday, June 7, 2011

Talking Digital Luxury

Last Friday, we were delighted to see Club e-Luxe featured in France 24's "Live From Paris" morning show, where Jessica Michault spoke enthusiastically about innovation in fashion and luxury. Two of the digital luxury innovations that were presented and DEMO'ed at the Club e-Luxe International Summit held on Tuesday 31st May 2011 at the Ritz Hotel were shown as illustrations of how technology is changing the landscape of luxury. 

Keep an eye on this page for the full synopsis of the event. In the meantime, enjoy the video!  

Friday, June 3, 2011


It's been a very busy but highly eventful and productive few weeks! One of the results of this "high season" is a highly successful 5th Edition of the Club e-Luxe International Summit held last Tuesday 31st May 2011 at the Ritz Hotel Paris. Luxe Corp welcomed digital luxury executives from major and emerging luxury companies as well as thousands of virtual participants via Twitter. If you missed any part of the show, you still have a chance to get a glimpse through reading the conversation via Twitter by following Luxe Corp @Luxecorp or linking to #eluxe, @webandluxe, @buzz2luxe and @theluxechronicles.

Also keep a date with this page in a few days when the full Synopsis will be published.