Chanel Charms with Digital Brand Content

According to recent echoes in the luxury sphere, video is the new print in luxury communications. If this is the case, then digital media should be the new glossy magazine, right? It looks like this general consensus that print is dying and multi-media is rising is leading to the emergence of creative and "balanced" digital branded content from luxury brands such as the one from Chanel in the clip above.

Since videos have joined the league of the most viral web contents (it is estimated that an impressive 182 million people create video content regularly for the web anually) and media channels like Youtube and Vimeo have become search engines in themselves (Youtube is currently the #2 search engine on the web), it only makes sense for luxury to channel its creative forces towards this medium.

But what makes a good branded film, animation or movie?

Cisco Fever!

Have you ever passed by a beautifully displayed window of a fashion boutique and was tempted to walk in and try on as many of the outfits as possible, only that you knew this would take precious hours that you couldn't afford? But this probably didn't stop you from wishing that some magic wand could give you supernatural powers to make clothes appear on your body with the blink of an eye. If only dreams could come true... Well, now it looks like they can, with Cisco's borderless innovation tool. 

A Warm Thanks



Although the notice was short, and despite it being a Friday night with a temperature of below 0°C, many of you braved it to the London Business School to share my passion for digital luxury and to celebrate Luxury Online. I thank you immensly for your interest in the book and support for my work!

London for Luxury Online!

Dear Readers and fellow digital enthusiasts,

Luxury Online's official presentation is coming to London! Join us at the London Business School's prestigious Regent's Park campus on Friday 21st January 2011 to celebrate the book's success and to explore the present and future of digital luxury over champagne and canapés, and who knows, you could be the winner of the raffle prize, a surprise from a French luxury brand!