Luxury and the Web Economy!

It is no longer an illusion that the advent of digital media has transformed human behaviour and consumer habits. The mass adoption of digital media across its multiple spectrum of web, social, mobile and interactive platforms have re-defined the very meaning of value creation for companies. People and data have emerged as the currency of the web; and fans and followers have been transformed into brand ambassadors. The web is undoubtedly re-writing the rules of luxury businesses and ushering in a new luxury world with a different set of norms and practices.

But is this accelerated transformation an advantage for luxury? Is the value created by digital media for luxury real or perceived? Are luxury brands rightly poised to fully adopt digital innovation and its best practices? If so, which metrics should luxury companies adopt for the measurement of the impact of digital media on the top line and bottom line across the value chain? How can the digital value of a luxury brand be assessed? What transferable traits and value does the wider digital economy hold for luxury? How can these be channelled through the feasible strategies, tools and systems suitable for luxury? Is there such a thing as the digital luxury economy?

As a result, the next Club e-Luxe International Summit will to bring answers to these questions through insight, analysis, knowledge and direction to luxury companies seeking to enhance their value through digital media and innovation.

During this stimulating full-day event we will be presenting and analysing several perspectives of how the web is affecting luxury concerning e-commerce, mobile media, digital legal frameworks, virtual reality and many more.

Join us at Hotel Le Meurice in Paris on the 12^th of June 2013 to discuss how luxury brands can maximise the value creation through digital media.

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The Digital "Sixth Sense" arrives in Luxury

To download this Synopsis in PDF, click here

How do you speak about the human senses in the digital world? Is it possible to relate our five senses of sight, scent, taste and touch in the virtual world? How can we even begin to actualize scent, taste and touch online? Or is there a specific digital sense that exists? Have we reached a point where we can begin to imagine a virtual world that provides the possibility of not only seeing luxury products on our screens but also touching and even tasting them? Are we gravitating towards a digital world where we can smell our favourite fragrances before buying them online? Are we even right to ask these questions?

All indicators from the expert knowledge that was shared at the recent Club e-Luxe Breakfast Seminar show that we have reached a sensory turning point in the digital context. For example, it may be surprising to learn that scent can now be transformed into binary codes for digital encoding, a long way of saying that “scent-based computers or digital devices are in the horizon”. The possibility to touch products projected digitally is also more real than ever, after all 3D printers have become a reality earlier than most people images (just type in 3D printer in Youtube and you’ll be amazed at what you’ll find). And speaking of sound, we now have the possibility of not only composing and compiling custom or “branded” sound digitally, but virtual monitor and control of sound is now as easy as breathing. In other word, a luxury brand with a network of 100 stores around the world can have a “digital sound station” located in one store and from this vantage point control the sound and music that is streamed in all its stores every minute and every second down to the very last details such as pitch, tempo, volume, mix and sync. How cool is that? 

The Club e-Luxe Breakfast Seminar held on 8^th January 2013 at the Hotel Le Bristol, Paris (which is by the way the first Parisian 5 Star hotel to obtain the exclusive “Palace” status), was an event that could be best described as a revelation. Luxe Corp brought together a team of renowned experts of digital media, technology and luxury to dissect the event’s theme of “Sensory Luxury”. This theme which was chosen from the recognition that digital media has become the consumer’s “sixth sense” and has seeped into the deepest echelons of the human psyche, led to presentations, live demos and debates around the topics of Visual Experience, Sound Design, Digital Scent & Taste, Digital Touch, Motion Design, Mobile Evolution, Technology-based accessories and of course the ever-evolving Digital Natives (the online consumers). 

Visual Memories of Digital Luxury...

The 2013 Club e-Luxe Breakfast Seminar which was held on 8th January 2013 at the Hotel Le Bristol, Paris was a blasting success. The theme of the seminar was “Sensory Luxury – Using Digital Media as the Sixth Sense to connect the Online and Offline Worlds of Luxury" and some of the key innovations that were assessed and highlighted were in the areas of Visual Experience, Sound Design, Digital Scent and Taste, Digi-Touch, Motion Design, Mobile Evolution, Digital Natives, Techcessories and several others. 


The Synopsis will be published shortly but in the meantime enjoy the best moments captured in images by clicking here.

#eluxe

 

We will be LIVE STREAMING the CLUB e-LUXE BREAKFAST SEMINAR on 8th January 2013! Join our global virtual audience at 8am GMT+1 for live commentary on the latest developments in digital luxury: https://twitter.com/Luxecorp

We're looking forward to the event and to bringing you the latest in digital luxury! 

2013!

Dear Readers,

Here is wishing you a blissful 2013.