I don't know if anyone remembers this but in 2006, TIME Magazine’s choice of its annual “Person of the Year” was “You”, the online user. Four years later in 2010, the magazine chose the Founder of Facebook as its “Personality of the Year”, following earlier nominations of world leaders, reformers and personalities that have shaped the world and influenced the course of humanity.
What does this mean in today’s online and offline worlds? Definite change!
It means that the online user otherwise known as the “Cyber-Resident” has emerged to be one of the key influencers of our world today. It also means that the state of the digital economy resounds in every aspect of the cyber-resident’s existence in both the physical and virtual worlds. In short, the online user has become the winner of the world wide web, particularly in the context of the vastly connected social web.
It means that the online user otherwise known as the “Cyber-Resident” has emerged to be one of the key influencers of our world today. It also means that the state of the digital economy resounds in every aspect of the cyber-resident’s existence in both the physical and virtual worlds. In short, the online user has become the winner of the world wide web, particularly in the context of the vastly connected social web.
It means that the online user otherwise known as the “Cyber-Resident” has emerged to be one of the key influencers of our world today. It also means that the state of the digital economy resounds in every aspect of the cyber-resident’s existence in both the physical and virtual worlds. In short, the online user has become the winner of the world wide web, particularly in the context of the vastly connected social web.
This also means a lot for the luxury sector. But luxury needs to get its homework straight.
Photo taken at the Club e-Luxe Breakfast Seminar, 13th January 2011, The Ritz Hotel Paris
First, luxury has to take time to understand this audience, luxury must dig deep into their psyche and know what moves them and what makes them tick. In short, luxury must get into their skin and walk around it and feel the very beat of their emotions, psychology and actions online. In addition, luxury must also master the tools that enhance their cyber-world and use these to delight them while ensuring that their evolution is respected. Luxury must also feed them through branded content and engage them through exceptional services and offerings. Then luxury must continue to evolve in order to lead them online as well as offline.
Photo taken at the Club e-Luxe Breakfast Seminar, 13th January 2011, The Ritz Hotel Paris
This sounds like a lot of work. Can luxury rise up to this challenge? Well, I personally think so, but there are steps (perhaps strides) to be taken before luxury can get there. These challenges will be dissected by practicing experts at the 5th edition of the Club e-Luxe International Summit to take place on Tuesday 31st May 2011 at the Ritz Hotel Paris. To find out more, click here.
Posts
No comments:
Post a Comment