Friday, November 30, 2012
Luxury is all about emotions, feelings, dreams and fantasies. Luxury can only be fully appreciated when all the five human senses have been stimulated to their highest level of sensibility. This is when the subconscious nudges that unsurmountable desire to the surface of our emotions and overwhelms us with appreciation, love and longing for luxury items.
But are the five senses of sight, sound, smell, taste and touch still enough for the appreciation of luxury in the current digital context? Has the digital dimension ushered in a “sixth sense” dimension? We believe so.
For this reason, the next Club e-Luxe event will be taking the unprecedented route of addressing how digital media has ushered in a new sixth sense in the human psyche, bringing with it different perspectives and influences on the luxury client. We will be presenting and analysing the latest innovations that touch the five senses through digital media, from motion design, visual illusions, sound design, digi-touch and even technology-based luxury accessories which we have aptly named “techcessories”.
Thursday, November 29, 2012
Although e-commerce in luxury began with a focus on transactions and functions, today’s digital shopping environment is a far cry from this. E-shopping in the present day means first and foremost engaging with the client through interactivity and connecting with them emotionally through rich content, entertainment, storytelling, social exchanges, virtual collaborations, creative sourcing and everything in between. In fact the buzz words in today’s online selling space for luxury are “collaborative consumption”, “social selling” and “multi-media or trans-media storytelling and entertainment”. This means that the luxury online shopper must be courted, tantalized, wooed and above all enticed into becoming a “fan” before they deem a brand fit for shopping.