Another year, another decade...

Another year...

Another decade...

Another horizon...

Wishing you bliss in 2011

Luxury goes Borderless with Club e-Luxe

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Anyone who has been closely following the exciting digital strides of the last few years will agree that digital media has more to offer luxury today than ever. In the twenty odd years of the arrival of the World Wide Web as we know it today, a new world has emerged and the luxury sector has been awakened to the reality of finding a place for itself in this new setting. Have luxury brands been playing the digital ball? And how good are they at the game? We could come back to this story in the future but one thing that we have to acknowledge in the meantime is that the luxury sector has awakened to the reality of digital media, innovation and new technologies. The digital "sommeil" is over in luxury land. Hurrray!

There are several examples to illustrate this, starting from the social media breakthrugh by Burberry to Gucci's virtual reality fashion show live stream, Louis Vuitton's 360° fashion fiesta, Boucheron's augmented reality experience and Ralph Lauren's recent 4D extravaganza, not to forget the prolific use of Twitter, Facebook, Youtube, Vimeo and Flickr that several luxury houses have ato drive the brand message forward.

Taking Burberry Digital by Angela Ahrendts

It is no longer news that Burberry is one of the few major luxury fashion brands that have embraced the internet and digital media in recent years. Through its Art of the Trench social media website launched in 2009, the brand demonstrated its dedication to using digital and multi-media to drive its brand experience, while at the same time setting a precedent for the rest of the industry. 

Boucheron Brings Augmented Reality to Luxury

Luxury made yet another bold stride into the world of digital media with the introduction of the augmented reality application by French luxury jewellery brand Boucheron aptly named "My Boucheron".

Thank you!

A big, warm "Thank You!" to all the lovely people that attended the official presentation and cocktail party of Luxury Online in Paris. I was moved by your interest in the book and touched by your support for my work. There were so many of you and although I didn't get a chance to personally say thanks to everyone, I appreciate your presence. Hoping that you will enjoy reading the book and that it will add some value to you.