It is no longer an illusion that the advent of digital media has transformed human behaviour and consumer habits. The mass adoption of digital media across its multiple spectrum of web, social, mobile and interactive platforms have re-defined the very meaning of value creation for companies. People and data have emerged as the currency of the web; and fans and followers have been transformed into brand ambassadors. The web is undoubtedly re-writing the rules of luxury businesses and ushering in a new luxury world with a different set of norms and practices.
But is this accelerated transformation an advantage for luxury? Is the value created by digital media for luxury real or perceived? Are luxury brands rightly poised to fully adopt digital innovation and its best practices? If so, which metrics should luxury companies adopt for the measurement of the impact of digital media on the top line and bottom line across the value chain? How can the digital value of a luxury brand be assessed? What transferable traits and value does the wider digital economy hold for luxury? How can these be channelled through the feasible strategies, tools and systems suitable for luxury? Is there such a thing as the digital luxury economy?
As a result, the next Club e-Luxe International Summit will to bring answers to these questions through insight, analysis, knowledge and direction to luxury companies seeking to enhance their value through digital media and innovation.
During this stimulating full-day event we will be presenting and analysing several perspectives of how the web is affecting luxury concerning e-commerce, mobile media, digital legal frameworks, virtual reality and many more.
Join us at Hotel Le Meurice in Paris on the 12th of June 2013 to discuss how luxury brands can maximise the value creation through digital media.
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