Saturday, December 19, 2009

Talking Social Media in "L" land

It's now visibly evident that luxury brands have become conscious of the reality of the internet, digital media and social web and are taking steps towards understanding how best to exist in this cyber world of democratic communications without sacrificing their core values. As discussed in Luxury Online, and other sources, the social web is dictated by consumers but luxury brands want control. Is this possible? If so, what strategies and approaches are required? If not, which way should luxury brands go?

Answers to these and other challenging questions will be unvieled at the Club e-Luxe Breakfast Seminar on 8th January 2010. There is no better time to tackle this challenge than now, particularly with both executives of luxury companies and designers like Christopher Bailey of Burberry and Frida Giannini of Gucci spear-heading the infusion of digital and innovative technologies in their companies' daily practices.

To view the full programme and book a place, click here and keep in mind that places are limited to 40 luxury brands.

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