The line between the virtual world and the physical world is disappearing every second. Today’s luxury clients are likely to begin their journey with a brand online and end it offline and vice versa. Their habits have evolved from simply “window-shopping” or “browsing” to tagging, snapping, pinging, sharing, rating and recommending. Their smart phones have become their second skin and their digital pulse beats louder and faster than their heart rates. This is the new world of real + virtual immersion and it is the world in which the current luxury consumer exists.
This new order of affairs has created a new status quo for luxury brands and is ushering in a renewed digital existence where the integration of the online and offline channels has become mandatory. The luxury sector must not only refine its business models to ensure cross-channel optimization but must also co-exist with an increasingly savvy clientele who have become impatient for extraordinary digital-inspired experiences both in the virtual and physical worlds. The way forward seems to be daunted with more questions than answers.
The Club e-Luxe International Summit aims to strategically dissect these challenges and reveal solutions and answers through unparalleled insight, deep analysis, knowledge and direction to luxury companies seeking to outpace their contemporaries through digital innovation.
During this stimulating full-day event, Presentations, Live DEMOs, Debates, Roundtables and Luxury Leader Conversations will be made by some of the finest digital luxury experts, analysts, inventors, developers, designers and executors, led by Luxe Corp’s team of Business Experts.
Join us in Paris on Thursday 5th June 2014 at Hotel Le Meurice to remain at the forefront of the digital evolution in luxury.
To register for the event, click here
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To learn more about Club e-Luxe, click here