The line between the virtual world and the physical
world is disappearing every second. Today’s luxury clients are likely to begin
their journey with a brand online and end it offline and vice versa. Their
habits have evolved from simply “window-shopping” or “browsing” to tagging,
snapping, pinging, sharing, rating and recommending. Their smart phones have
become their second skin and their digital pulse beats louder and faster than
their heart rates. This is the new world of real + virtual immersion and it is
the world in which the current luxury consumer exists.
This new order
of affairs has created a new status quo for luxury brands and is ushering in a
renewed digital existence where the integration of the online and offline
channels has become mandatory. The luxury sector must not only refine its
business models to ensure cross-channel optimization but must also co-exist
with an increasingly savvy clientele who have become impatient for
extraordinary digital-inspired experiences both in the virtual and physical
worlds. The way forward seems to be daunted with more questions than answers.
The Club e-Luxe
International Summit aims to strategically dissect these challenges and reveal
solutions and answers through unparalleled insight, deep analysis, knowledge
and direction to luxury companies seeking to outpace their contemporaries
through digital innovation.
During this
stimulating full-day event, Presentations, Live DEMOs, Debates, Roundtables and
Luxury Leader Conversations will be made by some of the finest digital luxury
experts, analysts, inventors, developers, designers and executors, led by Luxe
Corp’s team of Business Experts.
Join us in Paris
on Thursday 5th June 2014 at Hotel Le Meurice to remain at the forefront
of the digital evolution in luxury.
To register for the event, click here
To learn more about how you can participate, click here
To learn more about Club e-Luxe, click here