Holograms, Fashion Robots, Digital Scents, Virtual Mirrors, Neuromarketing and everything in between

At the recent Club e-Luxe International Summit hosted by Luxe Corp on 3rd June at the Ritz Hotel Paris, luxury brands showed the kind of enthusiasm towards technology, innovation and interactive media that is indeed rare in the industry. It may have been the excitement of being in the midst of fashion holograms (or the fact that the holograms made a show of dressing up live in the latest fashions) or the stimulation of spending the day with some of the world's most respected innovation and technology experts, including the inventor of the fashion Robot (who flew in from Japan), the most renowned Neuro Sceintist (who flew in from California), the creator of the Hunch Engine (from Boston), the inventor of the Online Makeover tool (again from California), the inventor of the Digital Scent, based in Paris, Holographics experts from France and Scandinavia, Virtual Shopping experts from Germany, Augmented Reality experts from Switzerland, Mobile Technology experts from the UK and key opinion leaders in both the luxury and technology sectors from France, the US and all over Europe.

                   

As diverse as their backgrounds were, they seemed to be united by a shared passion for innovation through technology and how luxury could benefit from its transformatory powers.

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A few weeks away from blogging really feels like one century! My unexpected break, which came out of necessity rather than choice, revealed to me that writing a blog needs dedication and sacrifice - two qualities widely preached but not as widely practiced... I beg to stop here.

I am back to blogging about luxury, technology, digital media, innovation and everything that contributes to making them attractive. And this time, it is for the good, the bad and the ugly, if luxury can permit...

Since my last post, the luxury online world has been agog with exciting activities. The book Luxury Online has been featured in several publications including an article in last week's The Economist and has also been presented at events including the Club e-Luxe Summit held last 3rd June at the Paris Ritz.

I will be bringing you these updates shortly. In the meantime, wherever you may be this summer, enjoy the sunny days, blue skies and warm smiles, as I am doing...