Anyone who has been closely following the exciting digital strides of the last few years will agree that digital media has more to offer luxury today than ever. In the twenty odd years of the arrival of the World Wide Web as we know it today, a new world has emerged and the luxury sector has been awakened to the reality of finding a place for itself in this new setting. Have luxury brands been playing the digital ball? And how good are they at the game? We could come back to this story in the future but one thing that we have to acknowledge in the meantime is that the luxury sector has awakened to the reality of digital media, innovation and new technologies. The digital "sommeil" is over in luxury land. Hurrray!