Saturday, November 6, 2010

Taking Burberry Digital by Angela Ahrendts

It is no longer news that Burberry is one of the few major luxury fashion brands that have embraced the internet and digital media in recent years. Through its Art of the Trench social media website launched in 2009, the brand demonstrated its dedication to using digital and multi-media to drive its brand experience, while at the same time setting a precedent for the rest of the industry. 

Thursday, November 4, 2010

Boucheron Brings Augmented Reality to Luxury

Luxury made yet another bold stride into the world of digital media with the introduction of the augmented reality application by French luxury jewellery brand Boucheron aptly named "My Boucheron".